Hightouch and Merge are sometimes compared for numerous use cases in Deep Integration Infrastructure (DII). We have a detailed features table below. You can also customize your requirements and get expert ratings comparing these two solutions against hundreds of data points across Scalability, Mapping, Security, Use Cases, Service, Pricing, Embedding, Observability, Integration, Customization, Compliance and Developer Experience.
Hightouch’s reverse ETL solution helps businesses connect their data warehouses with operational systems, ensuring that data flows seamlessly to analytics and marketing tools. It offers a no-code interface, allowing non-technical users to activate data in their preferred tools without requiring SQL or API expertise. Hightouch empowers data and marketing teams to sync warehouse data for actionable insights, helping them improve customer experiences and optimize business strategies based on real-time data.
Merge.dev offers a unified API solution designed to streamline integrations in B2B environments, with a focus on core business functions such as HR, payroll, and accounting. By providing a single API, Merge.dev simplifies the process of connecting to numerous third-party applications, reducing development time and complexity. It’s favored by developers and business users in finance and operations who seek efficient solutions for managing multi-application integrations with minimal maintenance overhead.
Customize these feature priorities in Taloflow and get expert ratings for your exact use case.
| Feature | Dimensions | Description | Hightouch | Merge |
|---|---|---|---|---|
| Annual Billing Option |
|
Offer annual billing cycles for predictable yearly costs. | Good | Good |
| Custom Pricing |
|
Tailor pricing to meet unique customer needs or use cases. | Good | Great |
| Enterprise Discounts |
|
Offer volume discounts for large enterprise customers. | Great | Good |
| Flexible Cancellation Policy |
|
Allow customers to cancel services with minimal restrictions. | Poor | OK |
| Free Trial |
|
Offer a trial period for customers to evaluate the integration features. | Great | Good |
| Freemium Model |
|
Provide a free version with limited features as an entry point. | Good | Great |
| Long-term Contract Price Lock |
|
Guarantee stable pricing over extended contract periods. | OK | Poor |
| Monthly Billing Option |
|
Provide monthly billing flexibility for customers. | OK | Good |
| Pay-As-You-Go |
|
Flexible billing based on usage rather than fixed subscription. | Poor | Good |
| Tiered Pricing |
|
Offer pricing based on feature levels or usage tiers. | Great | Great |
| Transparent Pricing |
|
Clearly display and communicate pricing structures and fees. | OK | OK |
| Usage-Based Billing |
|
Charge customers based on their actual usage of the integration services. | OK | Good |
| Volume Discounts |
|
Discounts based on high usage or large data volumes. | Good | Good |
| API Quota Management |
|
Monitor and control API usage limits for optimized performance. | Poor | Good |
| Backfills |
|
Automatically retrieve historical data to fill gaps in records. | OK | OK |
| Customer Dashboards |
|
Provide customers with insights and metrics via customizable dashboards. | Good | Good |
| Dropped Event Detection |
|
Detect and recover from missed events to ensure data consistency. | OK | Poor |
| Dynamic Load Distribution |
|
Balance workload dynamically across servers for improved performance. | Poor | OK |
| Error Handling |
|
Identify, log, and address errors automatically for reliable operation. | OK | Good |
| Event Trigger Polling |
|
Continuously check for specific events to trigger desired actions. | OK | Poor |
| Intelligent Batching |
|
Optimize data transfer by grouping items in batches for efficiency. | OK | Poor |
| Low Latency |
|
Ensure minimal delays in data transmission for real-time applications. | OK | OK |
| Multi-Region Support |
|
Deploy integrations across multiple regions for global availability. | OK | Good |
| Pagination |
|
Organize large data sets into manageable pages for easy processing. | OK | OK |
| Rate Limits |
|
Set thresholds on API calls to prevent system overloads. | OK | OK |
| Real-time Sync |
|
Enable instant data synchronization across applications and services. | OK | OK |
| Resource Tagging |
|
Label resources for easier organization, tracking, and management. | OK | OK |
| Temporary Data Caches |
|
Store data temporarily to speed up repeated access requests. | Poor | Poor |
| Tenant-Specific Sync Schedules |
|
Customize sync schedules for individual tenants or clients. | Good | OK |
| Workflow Reruns |
|
Re-run workflows automatically if errors occur, ensuring completion. | Poor | OK |
| Zero Downtime Deployments |
|
Update systems without disrupting ongoing operations or syncs. | Poor | OK |
| Proxy Actions |
|
Perform actions on behalf of users securely via proxy configurations. | OK | Good |
| Subscribe Actions |
|
Allow users to subscribe to specific events or updates in real-time. | OK | OK |
| Suitable for RAG |
|
Supports Retrieval-Augmented Generation workflows for enhanced data use. | NA | Poor |
| API Documentation |
|
Detailed API references for developers to build and maintain integrations. | Good | Great |
| Automated Code Generation |
|
Generate code snippets automatically based on integration requirements. | NA | Poor |
| Code Samples and Snippets |
|
Pre-written code examples to accelerate integration development. | Poor | OK |
| Composable UI Components |
|
Use modular UI components to design customized user experiences. | NA | OK |
| Declarative SDK |
|
Build integrations declaratively, reducing coding complexity. | NA | OK |
| Developer Portal |
|
Centralized portal for developers with tools, documentation, and resources. | OK | OK |
| Low-Code Integration Builder |
|
Develop integrations with minimal coding using a visual builder. | Poor | NA |
| Pre-built Connectors |
|
Access a library of ready-to-use connectors for common applications. | Good | Good |
| React UI Library |
|
Ready-made React components to streamline UI development. | NA | NA |
| Release Environments |
|
Test integrations in isolated environments before full release. | NA | OK |
| Release Management |
|
Streamline deployment and updates for integrations in production. | NA | Poor |
| Resource Libraries |
|
Curated libraries of resources for fast integration setup. | Poor | OK |
| Retry Logic |
|
Automatically retry failed operations for reliable data syncs. | OK | Good |
| Single Spec Compatible |
|
Unified API specification to simplify multi-system integrations. | UNKNOWN | Good |
| Version Control |
|
Track and manage changes across different versions of integrations. | OK | Good |
| Webhooks |
|
Trigger external actions based on real-time events for integrations. | Good | Good |
| White-Label Authentication |
|
Offer branded authentication options for seamless user experiences. | NA | Poor |
| Audit Trail |
|
Track user actions and system changes for security and accountability. | Great | OK |
| CCPA |
|
Regulation on data protection and privacy of the data tied to residents of California. | Great | Great |
| Compliance Documentation |
|
Access comprehensive documentation for regulatory and compliance standards. | OK | Good |
| Data Residency Options |
|
Configure data storage locations to meet compliance needs by region. | OK | Great |
| GDPR |
|
Regulation on data protection and privacy of the data tied to citizens and residents of EU countries. | Great | Great |
| HIPAA |
|
Demonstrates security and compliance with standards of the healthcare industry. | Great | Great |
| ISO 27001 |
|
Standard for information security management systems. | Great | Great |
| PCI DSS |
|
Standard that ensures security guidelines are met for all entities that store, process, or transmit cardholder data and/or sensitive authentication data. | NA | NA |
| SOC 2 |
|
Standard promoted by the American Institute of CPAs that ensures the integrity and privacy of customer data. | Great | Great |
| Sync History |
|
View detailed records of synchronization events for data tracking. | OK | Good |
| Auth0 Identity Tokens |
|
Leverage Auth0 tokens for secure, third-party identity management. | Good | Poor |
| DDOS Protection |
|
Defend against Distributed Denial of Service attacks for system resilience. | Poor | Poor |
| Data Integrity Checks |
|
Verify data consistency and accuracy through automated integrity checks. | Good | OK |
| Encryption At Rest |
|
Protect stored data with encryption, ensuring confidentiality. | Good | Good |
| Encryption In Transit |
|
Secure data during transfer to prevent unauthorized access. | Good | Good |
| Firebase Identity Tokens |
|
Use Firebase tokens to authenticate and manage user identities. | NA | Poor |
| IP Whitelisting |
|
Allow access only from approved IP addresses for enhanced security. | OK | OK |
| Managed Authentication |
|
Centrally manage user authentication processes for seamless access. | OK | OK |
| Multi-Factor Authentication (MFA) |
|
Add a layer of security by requiring multiple authentication methods. | Good | Good |
| Rate Limiting and Throttling |
|
Control traffic and usage levels to prevent system overloads. | OK | OK |
| Regular Vulnerability Scanning |
|
Conduct periodic scans to identify and address security risks. | Poor | Poor |
| Role-based Access Control (RBAC) |
|
Implement Role-Based Access Control to manage permissions and roles. | Good | Good |
| Single Sign-On (SSO) |
|
Simplify user access with one-click authentication across platforms. | Good | Good |
| User Activity Logging |
|
Track user actions for audit, analysis, and security purposes. | Good | Good |
| API Calls Log |
|
Access logs of API requests and responses for audit and troubleshooting. | OK | Good |
| Customizable Alerts |
|
Set up alerts tailored to specific events and error thresholds. | OK | Good |
| Customizable Monitoring Templates |
|
Tailor monitoring settings to fit diverse use cases and environments. | NA | Poor |
| Log Aggregation |
|
Centralized log collection for streamlined issue analysis. | OK | OK |
| Real-time Error Monitoring |
|
Monitor integration errors in real-time to quickly address issues. | OK | Good |
| Schema Drift Detection |
|
Detect and respond to schema changes in connected applications. | NA | OK |
| Sync Failure Detection |
|
Identify and respond to failed sync events to maintain data accuracy. | Poor | OK |
| Third-Party Monitoring Integration |
|
Connect with external monitoring tools for comprehensive oversight. | Poor | OK |
| Custom Business Logic |
|
Define specific business rules to adapt to various operational requirements. | Poor | OK |
| Custom Data Transformations |
|
Modify and shape data to fit unique workflows and business logic. | OK | OK |
| Custom Objects |
|
Create unique data objects tailored to specific business needs. | Good | OK |
| Custom Workflows |
|
Build tailored workflows to automate complex processes efficiently. | OK | NA |
| Extensible Plugins and Extensions |
|
Enhance functionality with additional plug-ins and custom extensions. | Good | OK |
| Acuity Scheduling |
|
Support available to integrate with Acuity Scheduling via pre-built connector. | Poor | OK |
| Aha! |
|
Support available to integrate with Aha! via pre-built connector. | Poor | Great |
| Aircall |
|
Support available to integrate with Aircall via pre-built connector. | OK | OK |
| Amplitude |
|
Support available to integrate with Amplitude via pre-built connector. | Great | OK |
| Anthropic |
|
Support available to integrate with Anthropic via pre-built connector. | OK | OK |
| Apollo.io |
|
Support available to integrate with Apollo.io via pre-built connector. | Great | OK |
| Asana |
|
Support available to integrate with Asana via pre-built connector. | Great | Great |
| Atlassian |
|
Support available to integrate with Atlassian via pre-built connector. | OK | OK |
| Atlassian JIRA |
|
Integrated JIRA support for streamlined issue tracking. | Great | NA |
| Attio |
|
Support available to integrate with Attio via pre-built connector. | Great | OK |
| Aweber |
|
Support available to integrate with Aweber via pre-built connector. | OK | OK |
| Bandwidth |
|
Support available to integrate with Bandwidth via pre-built connector. | Poor | OK |
| BigCommerce |
|
Support available to integrate with BigCommerce via pre-built connector. | Great | OK |
| Bird |
|
Support available to integrate with Bird via pre-built connector. | Poor | OK |
| Blueshift |
|
Support available to integrate with Blueshift via pre-built connector. | OK | Poor |
| Box |
|
Support available to integrate with Box via pre-built connector. | Great | Great |
| Braintree |
|
Support available to integrate with Braintree via pre-built connector. | Poor | Poor |
| Brevo |
|
Support available to integrate with Brevo via pre-built connector. | Great | Poor |
| Bynder |
|
Support available to integrate with Bynder via pre-built connector. | OK | Poor |
| Calendly |
|
Support available to integrate with Calendly via pre-built connector. | Poor | OK |
| CallRail |
|
Support available to integrate with CallRail via pre-built connector. | Poor | Poor |
| Campaign Monitor |
|
Support available to integrate with Campaign Monitor via pre-built connector. | Great | OK |
| Capsule |
|
Support available to integrate with Capsule via pre-built connector. | Poor | Great |
| ChartMogul |
|
Support available to integrate with ChartMogul via pre-built connector. | Great | OK |
| Chili Piper |
|
Support available to integrate with Chili Piper via pre-built connector. | Poor | OK |
| Clari |
|
Support available to integrate with Clari via pre-built connector. | Poor | OK |
| ClickUp |
|
Support available to integrate with ClickUp via pre-built connector. | Great | Great |
| Close |
|
Support available to integrate with Close via pre-built connector. | Great | Great |
| Coda |
|
Support available to integrate with Coda via pre-built connector. | OK | Poor |
| Confluence |
|
Support available to integrate with Confluence via pre-built connector. | Good | OK |
| Constant Contact |
|
Support available to integrate with Constant Contact via pre-built connector. | OK | OK |
| Copper |
|
Support available to integrate with Copper via pre-built connector. | Poor | Great |
| Crunchbase |
|
Support available to integrate with Crunchbase via pre-built connector. | Poor | OK |
| Customer.io |
|
Support available to integrate with Customer.io via pre-built connector. | Great | Great |
| Discord |
|
Support available to integrate with Discord via pre-built connector. | OK | OK |
| Dixa |
|
Support available to integrate with Dixa via pre-built connector. | Poor | Great |
| Docusign |
|
Support available to integrate with Docusign via pre-built connector. | OK | OK |
| Domo |
|
Support available to integrate with Domo via pre-built connector. | Poor | OK |
| Drift |
|
Support available to integrate with Drift via pre-built connector. | Great | OK |
| Dropbox |
|
Support available to integrate with Dropbox via pre-built connector. | Great | Great |
| Dropbox Sign |
|
Support available to integrate with Dropbox Sign via pre-built connector. | OK | Good |
|
Support available to integrate with Facebook via pre-built connector. | Good | Poor | |
| Facebook Ads |
|
Support available to integrate with Facebook Ads via pre-built connector. | Good | Poor |
| Figma |
|
Support available to integrate with Figma via pre-built connector. | OK | OK |
| Formstack |
|
Support available to integrate with Formstack via pre-built connector. | Poor | OK |
| Front |
|
Support available to integrate with Front via pre-built connector. | Great | Great |
| G2 |
|
Support available to integrate with G2 via pre-built connector. | Poor | Poor |
| Geckoboard |
|
Support available to integrate with Geckoboard via pre-built connector. | Poor | OK |
| GetResponse |
|
Support available to integrate with GetResponse via pre-built connector. | Poor | Good |
| GitHub |
|
Support available to integrate with GitHub via pre-built connector. | OK | Good |
| Gong |
|
Support available to integrate with Gong via pre-built connector. | Great | OK |
|
Support available to integrate with Google via pre-built connector. | Good | Good | |
| Gorgias |
|
Support available to integrate with Gorgias via pre-built connector. | OK | Great |
| Guru |
|
Support available to integrate with Guru via pre-built connector. | Poor | OK |
| Heap |
|
Support available to integrate with Heap via pre-built connector. | Great | OK |
| HelpScout |
|
Support available to integrate with HelpScout via pre-built connector. | Great | Great |
| Hive |
|
Support available to integrate with Hive via pre-built connector. | OK | Great |
| Hubspot |
|
Support available to integrate with Hubspot via pre-built connector. | Great | Great |
| Hunter.io |
|
Support available to integrate with Hunter.io via pre-built connector. | Poor | OK |
| Insightly |
|
Support available to integrate with Insightly via pre-built connector. | Poor | Great |
| Instantly |
|
Support available to integrate with Instantly via pre-built connector. | Poor | OK |
| Intercom |
|
Support available to integrate with Intercom via pre-built connector. | Great | Great |
| Ironclad |
|
Support available to integrate with Ironclad via pre-built connector. | Poor | Poor |
| Iterable |
|
Support available to integrate with Iterable via pre-built connector. | Great | OK |
| Jira |
|
Support available to integrate with Jira via pre-built connector. | Great | Great |
| Jotform |
|
Support available to integrate with Jotform via pre-built connector. | Poor | Poor |
| Keap |
|
Support available to integrate with Keap via pre-built connector. | OK | Great |
| LinkedIn Ads |
|
Support available to integrate with LinkedIn Ads via pre-built connector. | Good | Poor |
| MS Dynamics 365 Sales |
|
Support available to integrate with MS Dynamics 365 Sales via pre-built connector. | Good | Great |
| MS Dynamics Business Central |
|
Support available to integrate with MS Dynamics Business Central via pre-built connector. | Good | Great |
| MS Dynamics Customer Service |
|
Support available to integrate with MS Dynamics Customer Service via pre-built connector. | OK | OK |
| Magento |
|
Support available to integrate with Magento via pre-built connector. | OK | OK |
| Mailgun |
|
Support available to integrate with Mailgun via pre-built connector. | OK | Poor |
| Marketo |
|
Pre-built connectors for Marketo, enabling easy marketing data integrations. | Great | OK |
| Microsoft |
|
Support available to integrate with Microsoft via pre-built connector. | OK | Good |
| Microsoft Office 365 |
|
Support available to integrate with Microsoft Office 365 via pre-built connector. | OK | Good |
| Miro |
|
Support available to integrate with Miro via pre-built connector. | OK | OK |
| MixMax |
|
Support available to integrate with MixMax via pre-built connector. | Poor | OK |
| Mixpanel |
|
Support available to integrate with Mixpanel via pre-built connector. | Great | OK |
| Mural |
|
Support available to integrate with Mural via pre-built connector. | Poor | OK |
| Notion |
|
Support available to integrate with Notion via pre-built connector. | Great | OK |
| Nutshell |
|
Support available to integrate with Nutshell via pre-built connector. | Poor | Great |
| Outreach |
|
Support available to integrate with Outreach via pre-built connector. | Great | OK |
| Paddle |
|
Support available to integrate with Paddle via pre-built connector. | OK | Poor |
| Pinterest Ads |
|
Support available to integrate with Pinterest Ads via pre-built connector. | Good | Poor |
| PipeDrive |
|
Support available to integrate with PipeDrive via pre-built connector. | Great | Great |
| Pipeliner |
|
Support available to integrate with Pipeliner via pre-built connector. | OK | Great |
| Plivo |
|
Support available to integrate with Plivo via pre-built connector. | Poor | OK |
| Podium |
|
Support available to integrate with Podium via pre-built connector. | Poor | Great |
| PostHog |
|
Support available to integrate with PostHog via pre-built connector. | Great | OK |
| Quickbooks |
|
Support available to integrate with Quickbooks via pre-built connector. | Great | Great |
| Rebilly |
|
Support available to integrate with Rebilly via pre-built connector. | Poor | Poor |
| Recurly |
|
Support available to integrate with Recurly via pre-built connector. | Poor | Poor |
| Salesflare |
|
Support available to integrate with Salesflare via pre-built connector. | Poor | Great |
| Salesforce |
|
Support available to integrate with Salesforce via pre-built connector. | Great | Great |
| Salesforce Marketing Cloud |
|
Support available to integrate with Salesforce Marketing Cloud via pre-built connector. | Great | OK |
| Salesforce Service Cloud |
|
Support available to integrate with Salesforce Service Cloud via pre-built connector. | OK | Great |
| Salesloft |
|
Support available to integrate with Salesloft via pre-built connector. | Great | OK |
| Seismic |
|
Support available to integrate with Seismic via pre-built connector. | Poor | OK |
| Sendgrid |
|
Support available to integrate with Sendgrid via pre-built connector. | Great | Great |
| ServiceNow |
|
Support available to integrate with ServiceNow via pre-built connector. | Great | Great |
| Shopify |
|
Support available to integrate with Shopify via pre-built connector. | Great | OK |
| SignNow |
|
Support available to integrate with SignNow via pre-built connector. | Poor | Poor |
| Slack |
|
Support available to integrate with Slack via pre-built connector. | Great | OK |
| Smartlead |
|
Support available to integrate with Smartlead via pre-built connector. | Poor | OK |
| Smartsheet |
|
Support available to integrate with Smartsheet via pre-built connector. | Great | OK |
| Snapchat Ads |
|
Support available to integrate with Snapchat Ads via pre-built connector. | Good | Poor |
| SquareSpace |
|
Support available to integrate with SquareSpace via pre-built connector. | Poor | OK |
| Stripe |
|
Support available to integrate with Stripe via pre-built connector. | Great | Poor |
| SurveyMonkey |
|
Support available to integrate with SurveyMonkey via pre-built connector. | Poor | OK |
| Teamleader CRM |
|
Support available to integrate with Teamleader CRM via pre-built connector. | Poor | Great |
| Teamwork CRM |
|
Support available to integrate with Teamwork CRM via pre-built connector. | Poor | Great |
| Twilio |
|
Support available to integrate with Twilio via pre-built connector. | Great | OK |
| Webflow |
|
Support available to integrate with Webflow via pre-built connector. | Great | OK |
| Wix |
|
Support available to integrate with Wix via pre-built connector. | Poor | OK |
| WordPress |
|
Support available to integrate with WordPress via pre-built connector. | OK | OK |
| Wrike |
|
Support available to integrate with Wrike via pre-built connector. | Poor | Great |
| Zendesk Support |
|
Support available to integrate with Zendesk Support via pre-built connector. | Good | OK |
| Zoho CRM |
|
Support available to integrate with Zoho CRM via pre-built connector. | Great | Great |
| Zoom |
|
Support available to integrate with Zoom via pre-built connector. | OK | OK |
| Zuora |
|
Support available to integrate with Zuora via pre-built connector. | Great | OK |
| Automatic Field Matching |
|
Auto-detect field alignments to reduce manual mapping effort. | Poor | Good |
| Field Mapping |
|
Map data fields across different applications for smooth integration. | Good | Good |
| Schema Detection |
|
Identify data structures automatically for rapid configuration. | Poor | OK |
| Visual Mapping Editor |
|
Drag-and-drop interface to visually map fields and data flows. | OK | Great |
Taloflow does not guarantee the accuracy of any information on this page including (but not limited to) information about 3rd party software, product pricing, product features, product compliance standards, and product integrations. All product and company names and logos are trademarks™ or registered® trademarks of their respective holders. Use of them does not imply any affiliation or endorsement. Vendor views are not represented in any of our sites, content, research, questionnaires, or reports.