Last updated June 5th 2024

Top 19 Customer Relationship Management (CRM) Requirement Checklist in 2025

Strengthen customer relationships, drive sales, and run personalized marketing campaigns.

This requirements table for Customer Relationship Management (CRM) products clearly outlines the key features and functionalities considered when evaluating vendors. We include Mobile Access, Customer Support, Integration, Customization, Reporting, Collaboration, Compliance, Security, Sales Automation, Lead Management, Analytics and User Experience.

Other important considerations may include the level of technical support offered, the availability of detailed documentation and developer resources, and pricing and licensing options. Customize these requirements in Taloflow and get expert ratings for 15 different vendors against all of the features in the table below, including None.

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Requirement Description Features
Most protect our data Employs robust data protection measures to safeguard sensitive information.
  • Data Encryption
  • Data Masking
  • Key Management
  • Token Management
Must allow for customization of the sales process Allows tailoring of the sales process to fit unique business needs.
  • Campaigns
  • Opportunity Playbook
  • Sales Process Customization
Must be a collaborative tool Supports collaboration among team members for improved communication and efficiency.
  • Data Sharing
  • Document Co-Creation
  • External Collaboration
  • Internal Collaboration
  • Real-time Tagging and Feeds
  • Shared Task Boards
  • Team Messaging Hub
Must capture customer communication activity Captures and stores all customer communication activities for better relationship management.
  • Call Activity Capture
  • Email Activity Capture
  • Meeting Activity Capture
Must have a good user experience Ensures a user-friendly interface for efficient navigation and usage.
  • Intuitive Navigation
  • Multi-Page Layout
  • SubForms
  • User-Centric Design
Must have access control Includes access control features to manage user permissions and restrict data access.
  • Field Level Security
  • Record Level Sharing
  • Role-Based Access Control (RBAC)
Must have compliance management features Incorporates compliance management capabilities for regulatory adherence.
  • Consent Management
  • Privacy Details
Must have proposal management features Provides tools to manage proposals, including drafting, editing, and tracking.
  • AI-Based Price Recommendation
  • Automated Workflows
  • Process Discovery
  • Proposal Builder
  • Sales Channel Invocation
Must meet lead management needs Addresses lead management requirements for effective tracking and nurturing of leads.
  • AI-Assisted Lead Scoring
  • Lead Activity Tracking
  • Lead Capture
  • Lead Conversion
  • Lead Nurturing
  • Lead Reporting
  • Lead Routing
  • Lead Scoring
Must offer advanced customer segmentation and analysis The system should enable detailed customer segmentation and analysis to tailor marketing strategies and improve customer engagement.
Must offer comprehensive reporting and analysis tools The system should provide robust reporting and analysis tools to generate insights on sales performance, customer interactions, and market trends.
  • Custom Report Builder
  • Sales Performance Dashboards
Must provide AI-based personalization Leverages AI technology to deliver personalized experiences for users and customers.
  • AI Personalized Interactions
  • AI-Assisted Personalized Messages
Must provide good alerting Delivers timely and relevant alerts for important updates and events.
  • Event-Based Triggers
  • Webhook-Based Triggers
Must provide good dashboarding and analytics Offers comprehensive dashboarding and analytics for data-driven decision-making.
  • AI-Based Recommendation
  • Customizable Dashboard
  • Data Visualization
  • Prescriptive Analytics
  • Quota Management
  • Sales Forecasting
Must provide real-time notifications and updates The platform should deliver real-time notifications and updates to keep users informed of important events and changes, enhancing responsiveness.
  • Push Notifications for Updates
Must provide reports and insights Generates insightful reports for better understanding of business performance and trends.
  • A/B Testing
  • Analytics Catalog
  • Automated Insights
  • Customizable Reports
  • Multi-Dimensional Reports
  • Speech Analytics
Must provide tools for upselling The tool should help identify cross-sell and upsell opportunities to maximize revenue from existing customers.
  • Cross-Sell and Upsell Opportunity Identification
  • Customer Lifetime Value Calculation
Must support mobile access and offline functionality The platform should be accessible on mobile devices and offer offline functionality to ensure users can manage CRM tasks on-the-go.
  • Mobile Document Scanning
  • Mobile-Optimized Interface
  • Offline Data Access
Must support seamless integration with meeting booking systems The system should integrate seamlessly with email and calendar applications to streamline communication and scheduling, ensuring all customer interactions are efficiently managed.
  • Calendar Synchronization
  • Seamless Email Integration
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