Last updated June 5th 2024

What is Integrated Marketing Campaign Management? The Complete 2025 Guide

Manage marketing campaigns within the CRM system.

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What is Integrated Marketing Campaign Management?

Integrated marketing campaign management allows businesses to plan, execute, and analyze marketing campaigns directly within the CRM system. This integration ensures that marketing efforts are aligned with sales strategies and customer data.

Products for Integrated Marketing Campaign Management

We’ve listed the products and solutions that commonly address the Integrated Marketing Campaign Management use case below.

SAP Customer Experience logo

A CRM solution that provides customer engagement, sales, service, and marketing functionality to support various industries.

Pipedrive logo

A visual, intuitive CRM designed to help businesses manage and track their sales pipeline, featuring deal management and automation capabilities.

Adobe Experience Cloud logo

Adobe Experience Cloud is a comprehensive suite of customer experience management tools.

Maximizer CRM logo

Maximizer CRM is a comprehensive customer relationship management software designed to help businesses manage customer interactions, sales, and marketing campaigns.

SugarCRM logo

A flexible, AI-driven CRM platform for sales automation, collaboration, and customer support.

Microsoft Dynamics 365 logo

A sales CRM from Microsoft that offers AI-driven insights, relationship management, and process automation to drive revenue.

Pega CRM logo

A robust CRM solution that provides personalized customer experiences and streamlines business processes.

GreenRope logo

GreenRope is a comprehensive CRM software that integrates sales, marketing, and operations into a single platform.

Sage CRM logo

Sage CRM is a customer relationship management solution designed to help businesses manage their customer interactions, sales processes, and marketing campaigns.

Infor CRM logo

Infor CRM is a comprehensive customer relationship management software designed to help businesses manage interactions and relationships with customers.

Nimble logo

Nimble is a CRM software that helps businesses manage customer relationships and interactions.

Insightly logo

A user-friendly CRM and project management platform for small to mid-sized businesses, offering sales, marketing, and customer support features.

Zoho CRM logo

A scalable CRM platform that offers sales automation, marketing, customer support, and inventory management capabilities.

Agile CRM logo

Agile CRM is a customer relationship management software that offers a comprehensive suite of tools for managing sales, marketing, and customer service operations.

HubSpot CRM logo

A free, user-friendly CRM platform for managing sales, marketing, and customer service activities.

C2CRM logo

C2CRM is a comprehensive customer relationship management software designed to help businesses manage customer interactions, sales, and marketing campaigns.

NetSuite CRM logo

A cloud-based CRM solution from Oracle that offers sales force automation, marketing, and customer service capabilities, integrated with ERP and ecommerce features.

Creatio CRM logo

A low-code platform for business process management, CRM, and automation, tailored for various industries and adaptable to unique requirements.

Kustomer logo

Kustomer is a CRM platform designed to manage customer interactions and relationships.

Keap logo

Keap is a CRM software designed to help small businesses manage customer relationships, automate marketing, and streamline sales processes.

Freshsales logo

A sales-focused CRM designed for high-velocity sales teams, featuring AI-driven insights, automation, and advanced lead scoring.

Apptivo CRM logo

Apptivo CRM is a customer relationship management software that helps businesses manage interactions and relationships with customers.

Salesforce Sales Cloud logo

A comprehensive sales CRM solution offering lead management, opportunity tracking, and sales forecasting.

LeadSquared logo

LeadSquared is a CRM software designed to help businesses manage their interactions and relationships with customers.

Copper CRM logo

A CRM solution designed for seamless integration with Google Workspace, focusing on simplicity and ease of use to improve team collaboration.

Zendesk Sell logo

A sales CRM designed to improve productivity and sales processes, featuring pipeline management and integrations with other Zendesk products.

Odoo CRM logo

Odoo CRM is a comprehensive customer relationship management software that helps businesses manage interactions and relationships with customers.

Oracle CX Cloud logo

Oracle CX Cloud is a comprehensive suite of applications designed to help businesses manage customer interactions and relationships.

Streak CRM logo

Streak CRM is a customer relationship management software that integrates with Gmail to help businesses manage their interactions and relationships with customers.

Claritysoft CRM logo

Claritysoft CRM is a customer relationship management software designed to help businesses manage interactions and relationships with customers.

Capsule CRM logo

Capsule CRM is a user-friendly customer relationship management software designed to help businesses manage their customer interactions and sales processes efficiently.

Nutshell logo

Nutshell is a CRM software designed to help businesses manage customer relationships and sales processes efficiently.

Integrated Marketing Campaign Management Features

Customize these feature priorities in Taloflow and get expert ratings for 15 different vendors and solutions, including None.

Feature Dimensions Description Priority
Smart Email Campaign Automation
Design and automate personalized email campaigns triggered by customer behavior and engagement metrics, enhancing marketing efficiency and customer outreach. Critical
Calendar Synchronization
Integrates with popular calendar applications to sync appointments and meetings, ensuring users have a unified view of their schedules within the CRM. Important
API Access for Custom Integrations
Offers API access to allow businesses to create custom integrations with other software solutions, ensuring the CRM can be tailored to unique business processes. Nice To Have
Evaluating solutions?
Work with Taloflow's technology selection platform containing tens of thousands of up-to-date vendor data points in dozens of categories to:
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Filter solutions based on your priorities
Evaluate vendors for your exact use case
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takes 5 minutes

Disclaimer

Taloflow does not guarantee the accuracy of any information on this page including (but not limited to) information about 3rd party software, product pricing, product features, product compliance standards, and product integrations. All product and company names and logos are trademarks™ or registered® trademarks of their respective holders. Use of them does not imply any affiliation or endorsement. Vendor views are not represented in any of our sites, content, research, questionnaires, or reports.