Last updated October 30th 2024

What is Optimize Ad Spending With Cross-Platform Data? The Complete 2025 Guide

Integrate CRM and ad networks to adjust targeting and optimize ad spend based on real-time engagement data.

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What is Optimize Ad Spending With Cross-Platform Data?

Integrate CRM, marketing automation, and ad networks to optimize ad spend, adjust targeting, and maximize ROI using real-time CRM data and engagement signals.

Products for Optimize Ad Spending With Cross-Platform Data

We’ve listed the products and solutions that commonly address the Optimize Ad Spending With Cross-Platform Data use case below.

Ampersand logo

Ampersand offers a developer platform for building native, bi-directional product integrations with enterprise customers' CRM and GTM applications.

Paragon logo

Paragon offers a low-code, embedded integration platform, popular for its ease of use among product teams and business users.

Prismatic logo

Prismatic focuses on embedded iPaaS, with features designed to support B2B software vendors in building tailored integrations.

Merge logo

Merge.dev provides a unified API that simplifies integrations for B2B applications, covering various categories like HR, payroll, and accounting.

Finch logo

Finch offers a unified API for workforce data, streamlining connections to employment and payroll systems for developers and businesses.

Tray.io logo

Tray.io, with its Tray Platform and Tray Embedded offerings, provides a collaborative, low-code UX, favored by "citizen developers" and business users. It's renowned for its ease of use and extensive pre-built solutions.

Workato logo

Workato provides Workato Enterprise Suite, Workato OEM, and Workbot for its iPaaS suite. It has a bevy of low-code integration tools aimed at the smaller enterprise segment, whereas the Workato Enterprise Suite is suitable for larger enterprises.

Zapier logo

Zapier is a no-code automation platform that provides a simple trigger to action flow to create Zaps (i.e., automations) that area also easy to manage. Zapier is particularly popular for marketing and CRM-related use cases.

Alloy logo

Alloy Automation is a no-code integration platform focusing on e-commerce, enabling quick connections across popular platforms for online businesses.

Airbyte logo

Airbyte is an open-source data integration platform, offering flexibility for developers to create and manage custom integrations.

Census logo

Census is a reverse ETL tool that enables businesses to sync data from their warehouses to various operational systems.

Hightouch logo

Hightouch specializes in reverse ETL, making it easy to move data from data warehouses to popular SaaS tools for better analytics and insights.

Optimize Ad Spending With Cross-Platform Data Features

Customize these feature priorities in Taloflow and get expert ratings for 15 different vendors and solutions, including None.

Feature Dimensions Description Priority
API Calls Log
  • Observability
Access logs of API requests and responses for audit and troubleshooting. Important
Custom Data Transformations
  • Customization
Modify and shape data to fit unique workflows and business logic. Important
Flexible Cancellation Policy
  • Pricing
Allow customers to cancel services with minimal restrictions. Important
Log Aggregation
  • Observability
Centralized log collection for streamlined issue analysis. Important
Real-time Error Monitoring
  • Observability
Monitor integration errors in real-time to quickly address issues. Important
Transparent Pricing
  • Pricing
Clearly display and communicate pricing structures and fees. Important
Volume Discounts
  • Pricing
Discounts based on high usage or large data volumes. Important
Evaluating solutions?
Work with Taloflow's technology selection platform containing tens of thousands of up-to-date vendor data points in dozens of categories to:
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Filter solutions based on your priorities
Evaluate vendors for your exact use case
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