Tray.io vs. Zapier Comparison

Which is the best iPaaS provider for you?

November 17, 2022

Written by
Louis-Victor Jadavji, Cofounder of Taloflow

Who should you choose and why?

âś‹ Most important consideration

  • Tray.io and Zapier are lightweight, low-code integration tools focussed on line of business users and modern stack integration scenarios. Neither is suitable for the broader set of integration use cases considered by most enterprises.

🤔 Strongly consider Tray.io over Zapier if

  • You want to embed integrations into your product. Tray.io provides an embedded offering that helps you manage integrations in one place.
  • You want a good development workflow for integration developers, and software engineers.
  • You’re building APIs on the platform and want to leverage the API developer portal provided by the iPaaS vendor.

🤔 Strongly consider Zapier over Tray.io if

  • You’re an API provider that wants to publish your APIs to their marketplace.
  • You are looking to process files while integrating your systems.

đź“ť Other Notes

  • Zapier is easier to use.
  • Tray.io has a much better management console in comparison to Zapier, providing greater visibility into the integrations running.
  • Zapier has better tooling for cataloging integrations and APIs.


Tray.io comes with two key offerings: Tray Platform and Tray Embedded. A significant feature of Tray.io is its collaborative, low-code user interface, which appeals to "citizen developers" or line of business users. This platform finds its primary adopters among business users who appreciate an easy-to-use tool equipped with a broad set of pre-built solutions. This user-friendly, low-code approach empowers business users to create, manage, and integrate their own applications and workflows without needing extensive coding knowledge.


Zapier is a no-code automation platform that allows users to create "Zaps", or automations, using a straightforward trigger-to-action flow. These automations are also easy to manage, reducing the need for continuous monitoring or manual intervention. Zapier is particularly popular for marketing and customer relationship management (CRM)-related use cases, providing non-technical users with the ability to automate repetitive tasks, streamline workflows, and improve data connectivity across various applications and services.

We put all the information below in an interactive quiz to make your iPaaS provider choice easy.

Get my free iPaaS evaluation
It takes 5 minutes


Feature Comparison

Integration With Other Services

Compliance Requirements

Helpful Links

Learn more about iPaaS

Learn more about iPaaS from our deep dive posts created with the help of the leading industry analysts in the field.

About the Author

Louis-Victor Jadavji (or "LV") is a recognized leader in the cloud services industry. He's helped 50+ digital native companies like ModusBox, Later, and NS1 choose the right cloud stack for their applications. His work has been featured in Forbes (30 Under 30 All-Star), HuffPost, The New York Times, The Globe and Mail, and Inc. Magazine.

Read more
Integrate your systems, prioritize vendors using over 300 features and requirements, and get a transparent report.
Get my free iPaaS evaluation
Best pricing
Stack integration
Feature trade-offs
Reviewed quarterly
Profile photo of David Wilson for a testimonial for Taloflow
David Wilson | CFO at NS1
“Taloflow's buying insights allow us to find and compare new products with technical rigor”